When we launch a business, we try to prepare for everything: we fine tune our product, identify our revenue streams, our costs, competitors, potential partners, we build a nice plan, get financing, create a strategy, adapt the strategy, stress, lose sleep, make a sell, go back to no sell land, stress some more, make another sell and so on – an entrepreneurial circle of hope and dreams. Most of us fail once or several times even. To understand WHY we failed is essential to any future venture. 

Now, going back to our topic, there are many factors hiding behind a failed entrepreneurial attempt, but I think that one – if not the most underestimated reason is deficient communication. Why is that? Well, I found 10 reasons.

We hear it a lot: efficient communication is essential for professionals to develop their skills and grow; efficient communication impacts the quality of the work environment; efficient communication can save a lot of money and time to a business. 

But what is it? What does it mean? Quite honestly, I find “efficient” to be a boring corporate term, but I still use it because it englobes all that makes communication such a powerful tool. For your ease, I broke down this abstract concept into a number of elements. So, communication is efficient when: